Archive for August 2010

How Influential Are You?

I’m writing today about a project that the Fast Company is running called the Influence project. The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that…

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To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you? If you’re a business owner/startup, a great blog can do a number of key things…

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