Archive for January 2014

What is Inbound Marketing?

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to…

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7 things that changed my life in 2013

So it’s that time of year again where I look back and reflect on the year just gone. The intention? To reflect, to learn and to take some positivity into 2014. I’m hoping that these points may help/raise some questions/give you ideas too. Ok, so you won’t be getting married to my wife (or at…

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