Networking

Nine things that changed my life in 2016

So as another year draws to a close, it’s time for my customary post about the things that changed my life this year. If you’re interested in previous years then you can check them out here: ’09, ’10, ’11, ’12, ’13,’14,’15 Ok so lets get on with it, here’s the run down (no particular order):…

Read More

So I started a YouTube Channel!

My first four YouTube Videos are live and I’m loving the feedback I’ve had already – its quite humbling and suggests that its certainly worth persisting with. To bring you upto speed you can check out my channel here: https://www.youtube.com/c/alastairbanks For ease though, here are the first four videos – please forward on to students with…

Read More

6 things that changed my life in 2014

Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one. 2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix…

Read More

What is Inbound Marketing?

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to…

Read More

Inbound Marketing – A few key takeaways from IMUK13

Wow – firstly just need to say this is my 100th post! Boom! It makes writing to thin air in the early days seem worthwhile when you hit milestones like this. Thanks to Dave at Optix for pointing this out to me! So last week I attended Inbound Marketing 2013 in London with my digital…

Read More

Business cards for new start-ups

In the interest of full transparency, today see’s a sponsored post from Leslie Harding who approached me a while ago to write about a topic I feel is important to you guys. When starting Optix Solutions, 13 years ago I quickly gained the nickname ‘business card’ with my peer group. At almost every opportunity I…

Read More

8 of my top articles, all in one place…

One of the things its easy to forget when you’ve been blogging for a long time is all the great posts and content you’ve put together over the years. All that effort you put in, potentially lost in the mists of time. Unless a user finds your posts by a search engine, its unlikely they’ll…

Read More

8 Simple Steps to Email Marketing Loveliness

Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can…

Read More

How to Rock a Tradeshow

For those of you who follow me on Twitter you’ll know that this week I attended The East London Expo in Dagenham. It was a great event but it highlighted a few things for me which I felt were worth blogging about this week. Hopefully if you find yourself getting ready for an exhibition, you…

Read More