Networking

8 Simple Steps to Email Marketing Loveliness

Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can…

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How to Rock a Tradeshow

For those of you who follow me on Twitter you’ll know that this week I attended The East London Expo in Dagenham. It was a great event but it highlighted a few things for me which I felt were worth blogging about this week. Hopefully if you find yourself getting ready for an exhibition, you…

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Who are your influencers?

In my last blog post I talked about the influence project. This week I want to focus on finding your influencers. How do you spread the message about your business? Do you try and do it yourself? Do you employ sales people to go out and do it on your behalf? These are valid tactics…

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If I were a solicitor…

A week or two ago I tweeted the following, “If you were a solicitor, what would you use Twitter for”. I did this because I was visiting a solicitors that day and wanted to show both the power of crowd sourcing but also what other people’s ideas were. I was pretty overwhelmed by the response…

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How to change a habit…The #21days Challenge

It’s that old saying that comes to mind…if you always do what you’ve always done, you’ll always get what you’ve always got… yet we find it so difficult to break the habits we’ve become accustomed to and still we believe that tomorrow might just hold something different – why is this? Are we all stark…

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My philosophy of how I treat my clients

We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business. Client interaction has always fascinated me, its something I’ve studied since I started my web design & online marketing business over 10 years ago. Originally there were three directors at Optix. We formed…

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What's your social footprint like?

I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social…

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The Rule of the First and the Last

What do you do when you turn up to a networking event or a meeting? Do you turn up after everyone else? Do you leave before other people have? Well here’s a quick tip for you this week – thousands and thousands of pounds have been won through the rule of the first and the…

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Bringing Social Media to the Masses in 2010

2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and…

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