Web Design and Online Marketing

Giving Promotions

Today we promoted Thomas Haynes to the new Head of Digital Marketing for Optix, marking a new era for us as a company and ensuring we continue to develop, grow and improve that important area of our business. I vlogged the day.

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Interview with a Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and…

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So I started a YouTube Channel!

My first four YouTube Videos are live and I’m loving the feedback I’ve had already – its quite humbling and suggests that its certainly worth persisting with. To bring you upto speed you can check out my channel here: https://www.youtube.com/c/alastairbanks For ease though, here are the first four videos – please forward on to students with…

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Eight things that changed my life in 2015

Yes folks, its that time of year again. The round up post you’ve all been waiting for 😉 Don’t forget that if you’re interested in my posts from the last few years, you can find them here: ’09, ’10, ’11, ’12, ’13,’14 2015 – Its been a big one! Featured here are my first child,…

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How to Position Yourself as a Thought Leader Using Social Media

Social media used to be optional and strictly personal.  It used to even show generational preference and was something that adolescents and young adults messed around with.  Radical changes have made social media a vital factor for businesses and professionals looking to succeed.   New vocabulary has also come along with this new use of…

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6 things that changed my life in 2014

Yes folks its that time of year again. While I’ve been a little light on posts in 2014 there is one that must be written. This one. 2014 has been an interesting year, one which has seen a lot of change in both my personal life and business dealings. In a year that saw Optix…

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Digital Marketing Tips for 2014

Afternoon all. I trust you all had a fantastic start to the year? I’m sure, being driven people, that your goals are set, you know what you want to achieve in 2014 and now its just a case of making it happen. As the owner of a digital agency in Exeter I want to cover…

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What is Inbound Marketing?

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to…

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