Posts Tagged ‘google’

Using Social Media to Enhance Employability

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University,…

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The Secret to Great Customer Service

Be where your customers are… Mind-blowing isn’t it. I hope I didn’t set your expectations too high with that title! 🙂 When I’m discussing social media communications with clients, one of the concerns they often have is that their customers may not be active in these spaces. It’s a valid point and one that is…

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5 ways to gain better Search Engine Listings

Ladies and Gents, this post was originally written for my local paper – The Express and Echo. I felt the content was important to re-purpose for my blog. I’m going to focus today on Search Engine Optimisation or SEO as it’s often referred to. SEO is not a dark art. Don’t let anyone tell you…

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How to be found in Google

When you type your name into Google what comes up? Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really? When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they…

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To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you? If you’re a business owner/startup, a great blog can do a number of key things…

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How to use video in your business

Video is changing the market. A few years ago it was too expensive to record things for small businesses. Professional cameras, capable of good enough quality were out of reach to Joe Public and bandwidth costs for hosting video on your website were outrageous. The game has now changed, you can get a flip camera…

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What's your social footprint like?

I consult a lot of small to medium sized businesses on ‘Social Media/Communications’. I’m not a self professed ‘social media guru’, it’s certainly not everything I do, but it does form a lot of the marketing/customer service/networking activity that I carry out for my own businesses. This post is about something I call ‘your social…

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Bringing Social Media to the Masses in 2010

2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and…

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Scott Gould vs Alastair Banks – A Case Study

Ok – back to me again! I have to warn you I’m feeling a bit mischievous today, hence the title! I realise that this blog will be read by people that don’t know either Scott or I so before I go on, I just want to give you a quick heads-up on who Scott is.…

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