Posts Tagged ‘influence’

Seek First to Understand, Then to be Understood

A week or so ago Scott Stratten (unmarketing) posted the following on Twitter: “If you believe business is built on relationships, make building them your business” BAM – How to sum up everything I think about business in one 140 char sentence – Thanks Scott 🙂 This was also timely as I’ve recently been reading…

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Who are your influencers?

In my last blog post I talked about the influence project. This week I want to focus on finding your influencers. How do you spread the message about your business? Do you try and do it yourself? Do you employ sales people to go out and do it on your behalf? These are valid tactics…

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How Influential Are You?

I’m writing today about a project that the Fast Company is running called the Influence project. The concept of the project is to find the most influential people online. They measure this by giving each person taking part a unique link and asking them to promote it as much as possible. A click on that…

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