Posts Tagged ‘marketing’

5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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Facebook Ads and YouTube PreRolls

You may well know that my wife and I are expecting our second child anytime now, the due date was actually Saturday, which has been and gone. So I took the opportunity on Sunday to go and shoot some Ads for Facebook and do a YouTube PreRoll. I wanted to talk to you about how I’ve…

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What is Inbound Marketing?

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to…

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Inbound Marketing – A few key takeaways from IMUK13

Wow – firstly just need to say this is my 100th post! Boom! It makes writing to thin air in the early days seem worthwhile when you hit milestones like this. Thanks to Dave at Optix for pointing this out to me! So last week I attended Inbound Marketing 2013 in London with my digital…

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From a stable job to a start-up business

This week I spent some time interviewing friend and now supplier of my firms book-keeping services, Ben Didier about starting his own business earlier this year. Why did you choose to go it alone? I have always wanted my own business, ever since I was young.  For me it was the plan from the start…

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Is your marketing material all about you?

I learnt a valuable lesson about marketing once which fundamentally changed the way I view the composition of marketing material for my businesses. This was the lesson: It’s not about me/my business, it’s about the needs of my prospective clients. Sounds simple doesn’t it, but it’s all to easy to talk about yourself when putting…

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Social Media in Business

Even by the internet’s rapid standards, the rise of Social Media sites such as Twitter, Facebook and Stumbeupon has been nothing short of meteoric. With hundreds of millions of people worldwide using social networks regularly (Facebook now has 200 million active users) and their popularity continuing to grow on a daily basis, they represent a…

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