Posts Tagged ‘optix solutions’

Bespoke Tailor or Off the Peg Suit?

Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…

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Interview with a Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and…

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How I give ownership to my team

Have you ever wondered why a member of your team hasn’t done something you wanted, or perhaps they have, but you get the feeling that it’s been done with the least effort required to get the job done? I’m sure we’ve all been there. What I want to talk to you about today is how…

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8 Simple Steps to Email Marketing Loveliness

Some of you might be wondering why I’m writing about email marketing today – it’s old hat isn’t it? With all this new social media buzz, there is surely no place in the world for email marketing is there? Well I believe there is and I intend to tell you why and how you can…

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Public Speaking – A Secret to Success

I wasn’t able to get to my blog post on Friday last week due to a string of seminars I’m currently running. Unusually we had three turn up within a week of each other so I had to prioritise and I’m afraid the blog post lost out this once. That said, I’m catching up now…

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My philosophy of how I treat my clients

We’re all in business because of our clients – if it wasn’t for them we’d have no orders and therefore no business. Client interaction has always fascinated me, its something I’ve studied since I started my web design & online marketing business over 10 years ago. Originally there were three directors at Optix. We formed…

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How Optix Solutions does 'People to People'

Last week I wrote about People 2 People and Personal Branding. A few of you asked how we actually implement this in our businesses so I wanted to highlight this in today’s post – hopefully to give you some food for thought. I’m going to use Olivier Blanchard’s (The Brand Builder) post on this for…

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Personal Branding in a 'P2P' World

After a couple of very hectic weeks and then a fantastic week’s holiday I need to get back into my regular Friday blog post. I intend to start that again today. Just before I start, If you were confused by ‘p2p’ in the title it stands for People to People. More on that later. I…

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7 Things a Startup Company Should Think About

This morning I was thinking back to when I started my web design business in Exeter and how much both the business and I had changed. Back then, there were three of us, all very wet behind the ears (that’s a really odd saying isn’t it!). We were at University at the time (Exeter) and…

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