Posts Tagged ‘optix solutions’

Personal Branding in a 'P2P' World

After a couple of very hectic weeks and then a fantastic week’s holiday I need to get back into my regular Friday blog post. I intend to start that again today. Just before I start, If you were confused by ‘p2p’ in the title it stands for People to People. More on that later. I…

Read More

7 Things a Startup Company Should Think About

This morning I was thinking back to when I started my web design business in Exeter and how much both the business and I had changed. Back then, there were three of us, all very wet behind the ears (that’s a really odd saying isn’t it!). We were at University at the time (Exeter) and…

Read More

Is your marketing material all about you?

I learnt a valuable lesson about marketing once which fundamentally changed the way I view the composition of marketing material for my businesses. This was the lesson: It’s not about me/my business, it’s about the needs of my prospective clients. Sounds simple doesn’t it, but it’s all to easy to talk about yourself when putting…

Read More

Intelligence the Key to Taking E-Commerce That Step Further

Sorry for missing yesterday’s post folks. I referenced a mastermind group I’d setup with a few other business owners in Devon in my post earlier this year – well yesterday we descended on Bovey Castle on Dartmoor – a truely inspirational venue, perfect for reflection on business and setting goals for the future. I’m now…

Read More

Presenting – Pleasurable or Painful?

As an entrepreneur or business owner you’re going to find yourself in positions where you are presenting – Fact. This could be for any number of reasons including raising finance, selling a service/product or simply marketing your business. At Optix Solutions, a large part of our marketing plan is devoted to giving seminars & talks…

Read More

Bringing Social Media to the Masses in 2010

2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and…

Read More

8 things that changed my life this year

With the end of the year in touching distance, I thought I’d give you a run down of 8 things that happened to me in 2009 that have changed my life positively. The reason for writing this list is that almost all of it is open to you to get involved with too. If I’ve…

Read More

Scott Gould vs Alastair Banks – A Case Study

Ok – back to me again! I have to warn you I’m feeling a bit mischievous today, hence the title! I realise that this blog will be read by people that don’t know either Scott or I so before I go on, I just want to give you a quick heads-up on who Scott is.…

Read More

It's not who you know, it's who knows you!

Yesterday I was lucky enough to be invited by thebestof to attend a seminar by legendary American sales trainer Jeffrey Gitomer in London. Not really sure what to expect, I booked my place purely on Nigel Botterill’s (CEO of thebestof) account of him. I have a great deal of respect for Nigel as a businessman…

Read More

Social Media ROI and Likeminds – WOW

Friday the 16th of October saw Exeter welcome a new social media conference to the Westcountry – Like Minds. My company were lucky enough to be one of the local sponsors and our logo sat impressively on the big screen behind the speakers alongside the like of Magners and Starbucks – not bad exposure I…

Read More