Posts Tagged ‘optix’

7 ideas for positioning yourself as a thought leader

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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Bespoke Tailor or Off the Peg Suit?

Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…

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Facebook Ads and YouTube PreRolls

You may well know that my wife and I are expecting our second child anytime now, the due date was actually Saturday, which has been and gone. So I took the opportunity on Sunday to go and shoot some Ads for Facebook and do a YouTube PreRoll. I wanted to talk to you about how I’ve…

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Sharing my appraisal template

This week is appraisal week, or as we call them at Optix – Yearly Catchups. We’ve spent the last ten years honing our template for this annual event and today I share that on the vlog for you to do what you will with. Enjoy 🙂

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To Blog or Not to Blog – That is the Question

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you? If you’re a business owner/startup, a great blog can do a number of key things…

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Turnover for show, profit for dough

It’s interesting when you think that the majority of people, having been asked the question, “how well is your company doing” or “how big is your company” would probably quote a turnover figure or number of employees. “Hey, I’m Billy big banana’s because I’m turning over 5m a year”, or “Yes, I am the man/woman,…

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How Optix Solutions does 'People to People'

Last week I wrote about People 2 People and Personal Branding. A few of you asked how we actually implement this in our businesses so I wanted to highlight this in today’s post – hopefully to give you some food for thought. I’m going to use Olivier Blanchard’s (The Brand Builder) post on this for…

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Bringing Social Media to the Masses in 2010

2009 saw an explosion in the social media world here in the UK. Yes, some early adopters were on a lot earlier than that but the majority of people that were still ahead of the curve, found their feet last year. Personally I found it very easy to get involved in everything going on and…

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