3 Simple Ways to Keep up-to-date with Social Media Changes

A statement I often hear is, ‘you can keep ahead of things because you live in this industry’. In many ways this is true. Things are changing so quickly and I have a great team around me who often pick up the latest changes way before me. However, there are a few quick tips I can give to help you stay ahead of the curve and learn about what’s new in the world of digital marketing.

1). Use Google Alerts: You may be using these already for your company name/competitors but its also great for keeping an eye on when changes happen in the industry. For example setting up a google alert for the term ‘LinkedIn Updates’ will then email you each time there is a mention of this term online. You can then decide whether you check it out or not.

You can setup alerts here: http://www.google.com/alerts

2). Blogs: The big tech blogs often break info on updates before others. Here are a couple of good ones (you can subscribe to them by RSS meaning you receive the info in your inbox the minute they update their sites – Guide to doing so can be found here)

http://techcrunch.com/tag/linkedin/ (links to the ‘LinkedIn tag’ within Techcrunch)

http://mashable.com/category/linkedin/ (Links to the LinkedIn Category within Mashable)

3). Social Dashboards: If you really want to take it to the next level then you could consider using social dashboards to track pretty much everything – here are a couple of good free ones.



So there you have it, a few easy ways of keeping uptodate with the latest changes in the industry. Please feel free to add more and make this a really useful resource for people.

Photo Courtesy of: http://www.flickr.com/photos/jasonahowie/


  1. Graham White on 11th November 2013 at 4:49 pm

    Google Alerts seems to be going down the pan, there are a multitude of users complaining they don’t receive alerts to the extent that other services such as TalkWalker are starting to gain prominence. I wouldn’t be surprised if Alerts was the next useful service Google assign to the trash heap.

    RSS is great! Combined with a reader (I use Feedly) it’s still a powerful way to get a lot of information of interest in a short period of time. It can be efficient too if the feed uses Pubsubhubbub. Other similar pub/sub apps are starting to gain some ground such as msgboy (still in relatively closed beta).

    • banksy6 on 18th November 2013 at 4:29 pm

      Cheers Graham – Not tried out talkwalker yet but will do now thanks. I actually use OUtlook for my RSS consumption as I find going to another location to get the info means I rarely do so. Maybe I’m oldskool!?!

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