Calling All Exeter Based Recruitment Agents

I’ve got an exciting new project to tell you about today. We’ve just launched a new project that’s been under wraps for the last 6-12 months –

Over the last ten years we’ve worked closely with many recruitment companies in the South West and especially in Exeter where we are based. We’ve built lots of recruitment based websites and been involved in online marketing strategy for many more in that time. Many of them have become good friends of mine.

We recognise what makes a successful recruitment company work and what it’s challenges are. One of the biggest marketing challenges all recruitment companies have is accessing the best candidates and they quite often pay through the nose for this service. Traditionally job ads were placed in newspapers (which cost a fortune), now much of the searching is done online. On average an independent recruitment company in a town like Exeter will have to pay and access CV’s from at least two or three of the large job websites. These sites are (in our opinion) fairly faceless and also quite expensive but they are a necessity for our clients because they attract the candidates to the roles they need to fill.

Roll on – We’re all about local at Optix and this has certainly been my focus for the last couple of years. We do a lot of work across the UK but as former graduates of the University in Exeter and having built our business here, we are very fond of the area and want to promote local growth in the economy where possible.

About a year ago I had the idea of building a local jobs board to take on the nationals (well sort of). I thought to myself, why don’t we build a jobs board for Exeter, purely aimed at Exeter recruitment agents (of which there are over 120!), Exeter companies and Exeter Candidates. I’m pleased to say that my fellow director James and the guys at Optix got behind me and created the fantastic new site at

Here are a couple of reasons behind my thinking:

1) It’s Niche – In the current economy it’s important to focus – working in a niche is more important that spreading yourself thinly – you are far more likely to get better results this way

2) Relevancy – If we can build a site that is so relevant to Exeter then it should be able to gain traction in the search engines and show the most relevant results to both candidates and companies alike, helping the local economy

The idea of was born. Initially I went to our recruitment agent clients and sounded them out about the idea. They loved it and helped us hugely with new ideas and challenges to overcome. It felt like true collaboration and showed the power of building a product alongside your clients rather than for them without any input. Consider whether you could build any of your products and services with your clients?

What makes the concept unique?

There are a number of factors that make this unique – here are just a few:

  • A truly local jobs board for a local market
  • Integrated with Social Media – A candidate can link up their Twitter Feed/LinkedIn and Blog if they have them
  • Candidates can also use video to promote themselves
  • It’s completely free for recruiters to post jobs (over 10)
  • Recruiters can add tips and career advice for free
  • It’s linked up with the local University to promote their job schemes

How you can help?

Without the people of Exeter behind this it will be a far harder job to take on the nationals so please tell people wherever possible about this new and exciting jobs board. If you know people looking for work, make sure they register and if you have a placement then get it online – it’s free after all. If you know recruitment agencies please pass the message on that there’s a new Jobs Board in town.

The address is

If you have any feedback then as always I’d love to hear it.


  1. Graham White on 17th November 2010 at 10:46 am

    Interesting idea Mr Banks sir. As ever, I like your style but wonder how these concepts could be extended.

    The idea of being able to find a local job is first class as most job hunters would use location as one of their primary search criteria (along with job type/spec and pay I should guess). I find myself being contacted more and more by recruiters on LinkedIn but always for jobs in London that don’t offer me the excitement I’d need in a job to make that sort of commute from Hampshire.

    I digress, back to extended the idea. I wonder if you kept stats from the site what sort of analysis you could do on the data and what sort of intelligence that might derive. At it’s simplest level you could feasibly, for example, work out that a X time of year the local area of Y recruits jobs of type Z and therefore your site could start looking for people in advance so when those roles come in you’ve already warmed up some potential candidates. I’m sure someone with a bit more recruitment experience would be able to come up with a much better idea than that but you get the point I’m sure.

    • Banksy on 18th November 2010 at 2:28 pm

      Very interesting Graham and a thought I’ve put aside to give serious consideration to. The site is very much about collaboration with local recruiters to get a better/more relevant site for everybody so I certainly have a few people I could call on for the experience – thanks for giving it so much thought and dropping by with it 🙂

  2. Scott Gould on 17th November 2010 at 1:30 pm

    Congrats Al on your business – I had no idea!

    The website is great and your thoughts behind what you’re doing are solid. Looks like a great venture.

    All the best,


    • Banksy on 18th November 2010 at 2:31 pm

      Thanks Scott – Not really been talking to anyone about it while it was being tested and run in 🙂 Just want to create a really useful site for Exeter, for job seekers and recruiters to get together. In my view the web is going to focus on ‘local’ more and more so this was one way of testing that theory – it can only work if everyone gets behind it and gives it the push it needs, so I thank you kindly for your RT’s and mentions. It’s really important that people like yourself are in support – Thank you 🙂

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