Business Startup

A VERY exciting opportunity at Optix Solutions

I bring you very exciting news today. If I could ask that you consider sharing amongst the people you know, who this could relate to, I’d be most appreciative. So its been almost 18 years to the day that James and I have run Optix together, as the song goes, ‘Just the two of us’.…

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How to attract the customers you actually want

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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How the Exeter Chiefs won the Premiership

As the mighty Exeter Chiefs secure their third Twickenham final in as many years I thought it appropriate to pour a cuppa and put pen to paper. I recently attended a networking group which Chris Bentley, formerly of the Exeter Chiefs, now a partner at Smithkin Baker and working with Air Marketing spoke about his…

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LinkedIn – A B2B Marketers Dream?

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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Communication Tips from a Master

A couple of years ago a good friend put me onto Andy Bounds. He knew I was into marketing and comms and was always trying to find new ways to better myself. I rarely sign up to newsletters but I trust this friend so I gave Andy’s weekly email a shot. Two or so years…

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My Interview with Gareth Steenson

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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Eddie Hearn Interview

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

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