S & M

LinkedIn – A B2B Marketers Dream?

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

Read More

Communication Tips from a Master

A couple of years ago a good friend put me onto Andy Bounds. He knew I was into marketing and comms and was always trying to find new ways to better myself. I rarely sign up to newsletters but I trust this friend so I gave Andy’s weekly email a shot. Two or so years…

Read More

Eddie Hearn Interview

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

Read More

What’s My Social Selling Index Score?

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

Read More

7 ideas for positioning yourself as a thought leader

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

Read More

Do you work in Marketing in Devon?

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

Read More

5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

Read More

Making over 100k from LinkedIn and creating an online course

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

Read More