S & M

Introducing…The New Optix Digital Marketing Academy

For the last couple of years I’ve been thinking a lot about the lack of skills in Digital in the South West. We’ve often struggled to find good people, specialists in digital marketing and therefore our clients have suffered the same. So we started to formulate something very exciting in the background. We’re now ready…

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8 things that have changed my life in 2018

So it’s that time of the year where I look back and reflect on some of the things that have changed my life in the last 12 months. Unfortunately, with the loss of our baby Sophie so raw its been one that I’ve battled with – do I put pen to paper and talk about…

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How to attract the customers you actually want

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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LinkedIn – A B2B Marketers Dream?

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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Communication Tips from a Master

A couple of years ago a good friend put me onto Andy Bounds. He knew I was into marketing and comms and was always trying to find new ways to better myself. I rarely sign up to newsletters but I trust this friend so I gave Andy’s weekly email a shot. Two or so years…

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Eddie Hearn Interview

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

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