Web Design and Online Marketing

10 things that changed my life in 2020

Its that time of year again. 🙂 Well, its my 11th year of doing this folks! Feeling pretty chuffed with myself for that. I now get people telling me they are looking forward to this post! You only get that after years and years of commitment. It’s hard to explain the feeling of accomplishment when…

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Introducing…The New Optix Digital Marketing Academy

For the last couple of years I’ve been thinking a lot about the lack of skills in Digital in the South West. We’ve often struggled to find good people, specialists in digital marketing and therefore our clients have suffered the same. So we started to formulate something very exciting in the background. We’re now ready…

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8 things that have changed my life in 2018

So it’s that time of the year where I look back and reflect on some of the things that have changed my life in the last 12 months. Unfortunately, with the loss of our baby Sophie so raw its been one that I’ve battled with – do I put pen to paper and talk about…

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A VERY exciting opportunity at Optix Solutions

I bring you very exciting news today. If I could ask that you consider sharing amongst the people you know, who this could relate to, I’d be most appreciative. So its been almost 18 years to the day that James and I have run Optix together, as the song goes, ‘Just the two of us’.…

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How to attract the customers you actually want

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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Are the day’s of the Web Design Agency Numbered?

When I started off in this industry almost 20 years ago it was a very different place. To create a website you needed to know how to use a program like Microsoft Front-page or Dreamweaver. It was the dawn of the commercial internet and companies needed people with these skills to build their sites. As…

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LinkedIn – A B2B Marketers Dream?

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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Do you work in Marketing in Devon?

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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