You may well know that my wife and I are expecting our second child anytime now, the due date was actually Saturday, which has been and gone. So I took the opportunity on Sunday to go and shoot some Ads for Facebook and do a YouTube PreRoll. I wanted to talk to you about how I’ve done that and the options you have available to you when you do so.
So, with YouTube you can put a video in front of other videos that people are watching, they get the chance to skip the Ad after about 5 seconds, so you really have to capture their interest. I took some advice from good old Gary Vaynerchuck and started my video with “Hey guys, I know you’re here to watch something else, but I hope you will just give me a minute of your time”. With Facebook I obviously didn’t do that, but I did create something very similar that goes up as a sponsored post and tells the user a little bit about me and gives them a link to the YouTube Channel. As Facebook owns Instagram, it also goes on that platform.
Once you upload the videos to these platforms, they are both incredibly good when it comes to audience targeting. With YouTube you can target by demographics – things like age and gender. Then you can also target by areas of interest, so if they are interested in Business, for example, it will show the video to people watching business based videos. With Facebook it goes a little deeper than that. Demographics again, but the interests section is a bit more interesting in my opinion, because it actually relies on what the user has typed into their profile. If for example they have said they are interested in business or digital marketing or entrepreneurship then my sponsored Ad will show.
Having created the Ads I now need to measure, evaluate, then refine them. I’m probably going to run the Facebook Ad for the next two weeks, then I’ll move onto the YouTube PreRoll for the following two weeks. I will then look at the results side by side and see which gave me the greatest return. I particularly like the fact that on both platforms I can get in front of the right people who should be interested in my content and ultimately generate more impressions, subscriptions and views on my channel, helping me to build my audience.
I’m interested to know if you are using these mediums in your business? Are you using Facebook targeting? Are you using YouTube PreRolls? If not, you might be missing out on opportunities. If you are using them then let us know if you’re having success and what tricks you’ve learnt. I’d love to know.