How to be found in Google

When you type your name into Google what comes up?

Are you the 1st result? Are you 2nd? Please tell me you’re on the first page right? No? Really?

When I go for a meeting with anyone, when I listen to someone speak, the first thing I do is Google their name and if they don’t appear at least once on the first page that’s a report card on them I’m afraid. If your job is such that you need to keep out of the public eye then I’d understand but for those of you trying to build businesses and get yourself out there you’re going to need to get yourself out there. Let’s look at a few ways you can do this today.

1). Get yourself a blog. Don’t just add it to a free wordpress or blogger hosting account. Shell out a few pennies and have it hosted properly on its own domain. Consider buying a domain with your own name if it’s still available. If it’s not, then write a great biography page with your name mentioned in it.

2). Get active on Twitter and LinkedIn. These two sites are huge and very well respected by the likes of Google. When you signup try and choose a name which is something to do with you if possible. If not then make sure you at least give the network your full name where it asks for it. Create a biography page/section that describes you, your location (because people will use that to search too) and your interests if possible. Now get active on these channels. Engage with people on Twitter, link people to things of interest that you find and connect with people on LinkedIn – be proactive, don’t just wait to accept peoples invites and wonder what to do then.

3). Get listed on your company website – Does your company site have a team page you can be added to? Does it have a blog you could write for? Ask the powers that be how you can be featured more online and if you are the powers that be, make this happen 🙂

4). Write for your local paper or at least get them to write about you! Local papers are also well respected in search engines due to the amount of fresh content they are churning out and size of their sites. A few stories every now and again could see you getting listed in Google more often. If your story is good enough the paper will want it. If you don’t ask, you don’t get after all!

So there you have it, a few ways to start improving your ‘googleability’ (not sure if I just made that up or not). If you’re looking for the edge over your competitors this point should really be up near the top of your to do list.

Image courtesy of Molly Stevens

Now Your Thoughts

  • Have you got any other suggestions for helping get listed in Google?
  • Have you used the search engine giant to do research yourself?

1 Comment

  1. Stephen Bateman on 4th July 2011 at 2:34 pm

    Hi Alastair – thanks for sharing. I agree with your 4 buckets – all essential for online personal and professional brand reputation management. 

    However, would you agree that our online identities are determined as much by what others post about us, as they are by our own efforts? 

    I remember listening to a fascinating case on R4 You & Yours where a well known and respected mainstream journalist described the efforts he and the BBC had to go to, to clean up his online reputation

    So I thought I’d mention “The Me on the Web” section in the Google Dashboard which helps users understand and manage what people see when they search for a target name in Google.

    I’m curious to know what you think the merits are of businesses that help people do both of these things and automate the same tactics that Google suggests; I mean paid-for services like Brand-Yourself (which helps users raise existing positive content or create new positive content) and Vizibility which allows users to pre-select the information they want displayed in “search results”?

    Cheers – Stephen

Leave a Comment