How to change a habit…The #21days Challenge

It’s that old saying that comes to mind…if you always do what you’ve always done, you’ll always get what you’ve always got… yet we find it so difficult to break the habits we’ve become accustomed to and still we believe that tomorrow might just hold something different – why is this? Are we all stark raving mad? 🙂

Whether it be your business or your home life, I know you’ll have been wanting to make changes (probably for years). You’ll have thought about it time and time again but probably never got round to it. Let me guess; you’ll start tomorrow or perhaps New Year would be a good time or you’re going to start when someone else starts with you? Sound familiar? Before I go any further – I’m no different and this is the reason for this post!

A week or two ago Robert Pickstone (whom I know through Twitter) wrote an excellent post on his blog about the #21days challenge and created the hashtag for people to follow. He had read the book by Jack Russell , a Devon based motivational speaker, ‘Don’t tell the bumble bee’ (affiliate link) in which Jack explains that to successfully break a habit or make a change, a consistent period of 21 days of change is needed. Robert decided through social media, to pull people together and see how many he could get to take the challenge.  He now has a good 50+ people committing to start the #21days challenge from this Monday (28th June) and I will be one of them.

I met Jack Russell about 7 or 8 years ago and he inspired me too.  I’d not heard much about him in the last 5 years (he travels the world so it’s not surprising really) until I saw Robert’s post. I was genuinely excited. I commented back and started to help spread the message to my followers on Twitter.

I’m an open an honest person and am more than happy to share my challenge. I’m planning a two-parter which ties into both business and home life. I plan to address the work life balance first by changing my (somewhat ridiculous) working hours to make sure I’m in earlier in the morning and leaving no later than 6:30pm. I work late most nights which is not particularly healthy for anyone. With these new working hours I intend to change the first part of my day (the first hour before anyone else gets into work) into ‘marketing time’ – I will concentrate purely on the marketing of my business. I will not open up email or tweetdeck – it will be pure marketing time….let’s see how it goes. I’m quite excited!

Just before I submitted this post, I thought I’d give Jack a quick call to let him know what was going on and luckily I managed to get him on the phone. He’s about to go off for a couple of weeks running courses but was absolutely thrilled to hear about this challenge. He wished everyone taking part the very best of luck and hoped to be able to drop into Rob’s blog post to say hi to everyone when he was back. 🙂

So are you up for changing anything? If you are why not join us on the hashtag #21days. Get yourself over to Rob’s blog and tell everyone what your plan is, I hope to see you all there and good luck 🙂


  1. Robert Pickstone on 25th June 2010 at 11:42 am

    Hi Al,

    Great to see you blogging about #21days! There are now three blogs in total, as Jed also produced one the other day >

    I like the challenge you have set yourself – hopefully it will bring some results and hopefully it will also become part of the routine. What a great habit today to have – “I started today like most days really…marketing my business!”

    Can’t wait for it to start on Monday – would be great to see blogs, twitpics etc as there more of our experiences we share, the more fun the “group effort” becomes.


    • Banksy on 25th June 2010 at 11:54 am

      Totally agree Rob, the number of people now involved should mean that there is a lot of support around. Jack was really happy that you’d taken this on and is keen to drop in if he has time – he sounded really gutted that he was going away while this was happening. I’m sure we can keep him in check with it all though. 🙂

      Speak on Monday no doubt…

  2. Jed Langdon on 25th June 2010 at 12:22 pm

    Nice post Banksy, I look forward to sharing the #21days effort with you and really can’t wait for the 18th July to find out how everyone’s changes have positively affected their lives.

    That’s a great challenge you have set yourself – there really aren’t enough hours in the day so I’m sure it will make a big difference to you! Mine is similar to yours in that I am focussing on using my time more effectively so that I can spend less time reading/blogging/twittering on the phone/laptop at home in evenings. I will reveal all on Rob’s blog in a day or so.

    Excellent work on getting in contact with Jack as well. Its brilliant to know that he endorses all of our efforts, even though he sadly can’t participate with us 😉


    • Banksy on 25th June 2010 at 3:51 pm

      Thanks Jed, likewise I wish you the best and look forward to hearing how you get on. It’s just such a great example of showing that although we all talk and profess to do this and that, we are actually ‘doing’ too…

      Speak next week 🙂

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