How to increase staff motivation – help with their dreams

Want to increase staff motivation and loyalty? Then encourage them to pursue their dreams!

Everyone has a dream. Whether it’s to earn millions, retire early, travel the world, own your own business, become a professional golfer, or have a family…. everyone has a dream.

A number of years ago I read up about Google and the fact they give their staff 20% of their time to work on their own projects/ideas. A few of the Google products you know and love have come from this very mantra. Then a couple of years on I read about a company called MRY. They wholeheartedly encourage their employees to carry out their own projects. MRY realised that employees will devote themselves to their vision if they in turn help them achieve their own dreams. The outcome is that the company has a whopping 75% retention rate of staff.

Whenever I have the opportunity to help my guy’s personal projects at Optix, I always listen with open ears. When a couple of the guys came forward to ask for support with a handmade bracelet business they wanted to setup, I willingly encouraged them. This was a great opportunity for them to learn key business skills and have the chance to develop their careers at the same time.

It’s now a few months down the line and I recently caught up with them to see how the business is progressing. Whilst they told me the business was rolling out nicely, they pointed out how much they had learnt whilst working on the project. As both team members sit on different teams (one is a developer and another is a marketeer), their close collaboration has enabled them to learn a lot from each other, which has not only has been beneficial for them, but by sharing their knowledge has also helped make key improvements within Optix.

It’s been great to see the project unfolding over the past few months, the excitement, ideas, passion and creativity that the guys are getting from the business is certainly proving infectious across the office.

We all want motivated employees in our businesses. Supporting them as they develop their own careers will go a long way to ensuring your people stay happy, loyal, and passionate.

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