inspiration – Alastair Banks

When I grow Up…

By Alastair Banks | 2nd December 2011 |

When I was growing up there were a number of people in my life that I looked up to – family members, inspirational teachers, sports stars and family friends all featured. When I consider the person I am today – my morals, my feelings towards others, my views on business and so much more I…

Is your marketing material all about you?

By Alastair Banks | 5th February 2010 |

I learnt a valuable lesson about marketing once which fundamentally changed the way I view the composition of marketing material for my businesses. This was the lesson: It’s not about me/my business, it’s about the needs of my prospective clients. Sounds simple doesn’t it, but it’s all to easy to talk about yourself when putting…