Posts Tagged ‘linkedin’

8 things that have changed my life in 2018

So it’s that time of the year where I look back and reflect on some of the things that have changed my life in the last 12 months. Unfortunately, with the loss of our baby Sophie so raw its been one that I’ve battled with – do I put pen to paper and talk about…

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LinkedIn – A B2B Marketers Dream?

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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Ten things that changed my life in 2017

It’s that time of year again folks, the time to reflect, feel grateful and commit to writing. A quick look back at the blog last year and I can’t believe this is now my ninth year of doing this! I have to say it’s incredible having the memories and being able to read back over…

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What’s My Social Selling Index Score?

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

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5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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Making over 100k from LinkedIn and creating an online course

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

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How to use LinkedIn to generate Sales Leads

In the last 3-4 months I’ve generated more than 50k’s worth of direct business from my personal LinkedIn account. I spend around 2-3 hours a week on the website and I have a set process for how to get the most from it. At Optix, we spend a fair bit of time training our clients…

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Using Social Media to Enhance Employability

I’m really excited as tomorrow I’m going to be spending the morning with students at Exeter University, talking about Social Media and how it can help their job prospects. We all know its a tough world out there right now and getting a job is a lot harder than when I left the same University,…

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The Secret to Great Customer Service

Be where your customers are… Mind-blowing isn’t it. I hope I didn’t set your expectations too high with that title! 🙂 When I’m discussing social media communications with clients, one of the concerns they often have is that their customers may not be active in these spaces. It’s a valid point and one that is…

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