Posts Tagged ‘marketing’

How to attract the customers you actually want

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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Do you work in Marketing in Devon?

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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Facebook Ads and YouTube PreRolls

You may well know that my wife and I are expecting our second child anytime now, the due date was actually Saturday, which has been and gone. So I took the opportunity on Sunday to go and shoot some Ads for Facebook and do a YouTube PreRoll. I wanted to talk to you about how I’ve…

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What is Inbound Marketing?

–Update to Post Mar 2014– For many years us marketeers have focused on outbound marketing. A one-way message, attempting to buy people’s attention. Think Radio, Think Advertising, Think TV Adverts. With Inbound Marketing the focus switches to ‘earnt’ attention. By providing your prospects with something of value they give you permission to keep marketing to…

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Inbound Marketing – A few key takeaways from IMUK13

Wow – firstly just need to say this is my 100th post! Boom! It makes writing to thin air in the early days seem worthwhile when you hit milestones like this. Thanks to Dave at Optix for pointing this out to me! So last week I attended Inbound Marketing 2013 in London with my digital…

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