Posts Tagged ‘optix solutions’

A VERY exciting opportunity at Optix Solutions

I bring you very exciting news today. If I could ask that you consider sharing amongst the people you know, who this could relate to, I’d be most appreciative. So its been almost 18 years to the day that James and I have run Optix together, as the song goes, ‘Just the two of us’.…

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Are the day’s of the Web Design Agency Numbered?

When I started off in this industry almost 20 years ago it was a very different place. To create a website you needed to know how to use a program like Microsoft Front-page or Dreamweaver. It was the dawn of the commercial internet and companies needed people with these skills to build their sites. As…

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My Interview with Gareth Steenson

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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7 ideas for positioning yourself as a thought leader

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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Do you work in Marketing in Devon?

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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5 reasons you should consider improving your LinkedIn skills

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: https://www.udemy.com/linkedin2017 I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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Making over 100k from LinkedIn and creating an online course

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

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Bespoke Tailor or Off the Peg Suit?

Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…

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Interview with a Millennial

The Millennial generation is getting serious. They are serious employees in serious positions of responsibility and serious buyers of our products and services now. At Optix Solutions I’ve been lucky enough to employ a number of this generation and I tell you what, they are different breed. If you don’t recognise the nuances of this generation and…

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