Posts Tagged ‘personas’

How to attract the customers you actually want

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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Do you work in Marketing in Devon?

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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