search engines – Alastair Banks

5 things you might like to consider when starting a website

By Alastair Banks | 17th April 2013 |

1). Firstly a website is just the start of your online presence. So many people rock up to a project thinking about their budget in terms of the capital outlay on their website. They often don’t consider the marketing and comms resource they’re going to need to put into getting it off the ground. The…

To Blog or Not to Blog – That is the Question

By Alastair Banks | 6th August 2010 |

At Optix we regularly consult on Blogging and help people get setup on the right platforms. We give them tips and advice and away they go. So the question is, should you blog and what benefits will it give you? If you’re a business owner/startup, a great blog can do a number of key things…

Social Media in Business

By Alastair Banks | 19th September 2009 |

Even by the internet’s rapid standards, the rise of Social Media sites such as Twitter, Facebook and Stumbeupon has been nothing short of meteoric. With hundreds of millions of people worldwide using social networks regularly (Facebook now has 200 million active users) and their popularity continuing to grow on a daily basis, they represent a…