The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

Optix Digital Marketing Academy

Introducing…The New Optix Digital Marketing Academy

By Alastair Banks | Apr 15, 2019

For the last couple of years I’ve been thinking a lot about the lack of skills in Digital in the South West. We’ve often struggled to find good people, specialists in digital marketing and therefore our clients have suffered the same. So we started to formulate something very exciting in the background. We’re now ready…

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It’s not how good you are, it’s how good you want to be

By Alastair Banks | Apr 7, 2019

I’m a big fan of the book – It’s not how good you are, it’s how good you want to be, by Paul Arden I first bought it because a guy called Casey Neistat, an American you-tuber, mentioned it on a podcast. Paul Arden worked for Saatchi and Saatchi back in 1977, he was successfully…

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Optix turns 19

8 things that have changed my life in 2018

By Alastair Banks | Dec 31, 2018

So it’s that time of the year where I look back and reflect on some of the things that have changed my life in the last 12 months. Unfortunately, with the loss of our baby Sophie so raw its been one that I’ve battled with – do I put pen to paper and talk about…

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Google E-A-T

Two significant search updates in 2018 and how they may affect your business

By Alastair Banks | Sep 24, 2018

Google’s Algorithm (the clever code that decides your fate in the search engine positions) changes all the time. Some cite hundreds of times a year. Most of these changes are minuscule and all but those checking their positions on a minute by minute basis wouldn’t notice any difference but occasionally there are some that come…

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Optix Solutions

A VERY exciting opportunity at Optix Solutions

By Alastair Banks | Jul 5, 2018

I bring you very exciting news today. If I could ask that you consider sharing amongst the people you know, who this could relate to, I’d be most appreciative. So its been almost 18 years to the day that James and I have run Optix together, as the song goes, ‘Just the two of us’.…

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Persona Marketing

How to attract the customers you actually want

By Alastair Banks | May 30, 2018

Are you attracting the customers you actually want? We all know that running a business can be tough. First you need to find customers and when you have them, you need to keep them coming back. When it comes to marketing, both to new and existing customers the natural tendency is to tell the world about your products and…

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Exeter Chiefs Premiership Final Win

How the Exeter Chiefs won the Premiership

By Alastair Banks | May 20, 2018

As the mighty Exeter Chiefs secure their third Twickenham final in as many years I thought it appropriate to pour a cuppa and put pen to paper. I recently attended a networking group which Chris Bentley, formerly of the Exeter Chiefs, now a partner at Smithkin Baker and working with Air Marketing spoke about his…

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Are the day’s of the Web Design Agency Numbered?

By Alastair Banks | May 14, 2018

When I started off in this industry almost 20 years ago it was a very different place. To create a website you needed to know how to use a program like Microsoft Front-page or Dreamweaver. It was the dawn of the commercial internet and companies needed people with these skills to build their sites. As…

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Alastair Banks - LinkedIn Training

LinkedIn – A B2B Marketers Dream?

By Alastair Banks | Mar 22, 2018

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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