The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

Andy Bounds

Communication Tips from a Master

By Alastair Banks | Jan 15, 2018

A couple of years ago a good friend put me onto Andy Bounds. He knew I was into marketing and comms and was always trying to find new ways to better myself. I rarely sign up to newsletters but I trust this friend so I gave Andy’s weekly email a shot. Two or so years…

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Tom Johnson and Alastair Banks

Ten things that changed my life in 2017

By Alastair Banks | Dec 31, 2017

It’s that time of year again folks, the time to reflect, feel grateful and commit to writing. A quick look back at the blog last year and I can’t believe this is now my ninth year of doing this! I have to say it’s incredible having the memories and being able to read back over…

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Don Armand interview with Alastair Banks

My Interview with Don Armand

By Alastair Banks | Nov 14, 2017

In 2013 a special player joined the ranks at Exeter Chiefs. Zimbabwe born, Don Armand. Since then Don has become a firm fan favourite and has won about as many man of the matches as I can remember, including the final of the Aviva Premiership last year when Chiefs took the title. In 2016 he…

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Guest post – The life of a woman in a senior role and dealing with adversity

By Alastair Banks | Oct 30, 2017

Today I’m delighted to have a guest post from Sharon Sandercock, the Marketing & Communications Manager at the Isles of Scilly Steamship Group. She talks about being a woman in a senior role, how she has taken a non-digital company into the digital space (and trebled their online bookings!) and gives some amazing advice to other…

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Gareth Steenson and Alastair Banks

My Interview with Gareth Steenson

By Alastair Banks | Oct 23, 2017

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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Eddie Hearn Interview

By Alastair Banks | Oct 16, 2017

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

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What’s My Social Selling Index Score?

By Alastair Banks | Sep 3, 2017

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

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7 ideas for positioning yourself as a thought leader

By Alastair Banks | Aug 3, 2017

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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Do you work in Marketing in Devon?

By Alastair Banks | Jul 1, 2017

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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