I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009.
In 2013 a special player joined the ranks at Exeter Chiefs. Zimbabwe born, Don Armand. Since then Don has become a firm fan favourite and has won about as many man of the matches as I can remember, including the final of the Aviva Premiership last year when Chiefs took the title. In 2016 he…Read More
Today I’m delighted to have a guest post from Sharon Sandercock, the Marketing & Communications Manager at the Isles of Scilly Steamship Group. She talks about being a woman in a senior role, how she has taken a non-digital company into the digital space (and trebled their online bookings!) and gives some amazing advice to other…Read More
Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…Read More
One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone. One of our personas is fondly named Lucy. Let…Read More