The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

Gareth Steenson and Alastair Banks

My Interview with Gareth Steenson

By Alastair Banks | Oct 23, 2017

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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Eddie Hearn Interview

By Alastair Banks | Oct 16, 2017

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

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What’s My Social Selling Index Score?

By Alastair Banks | Sep 3, 2017

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

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7 ideas for positioning yourself as a thought leader

By Alastair Banks | Aug 3, 2017

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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Do you work in Marketing in Devon?

By Alastair Banks | Jul 1, 2017

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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Working with Ex-Exeter Chiefs and England International Tom Johnson

By Alastair Banks | Jun 20, 2017

Super excited today to announce that I’m working with Ex-Exeter Chiefs and England International Rugby star Tom Johnson. TJ and I met last year when I helped him out with his testimonial year. We worked together on the sales of his calendar and I created and ran a number of social media campaigns for him…

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Linkedin Course Udemy

5 reasons you should consider improving your LinkedIn skills

By Alastair Banks | Apr 30, 2017

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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LinkedIn Online Course

Making over 100k from LinkedIn and creating an online course

By Alastair Banks | Apr 29, 2017

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

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Bespoke Tailor or Off the Peg Suit?

By Alastair Banks | Mar 24, 2017

Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…

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