The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

Exeter Chiefs Premiership Final Win

How the Exeter Chiefs won the Premiership

By Alastair Banks | May 20, 2018

As the mighty Exeter Chiefs secure their third Twickenham final in as many years I thought it appropriate to pour a cuppa and put pen to paper. I recently attended a networking group which Chris Bentley, formerly of the Exeter Chiefs, now a partner at Smithkin Baker and working with Air Marketing spoke about his…

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Are the day’s of the Web Design Agency Numbered?

By Alastair Banks | May 14, 2018

When I started off in this industry almost 20 years ago it was a very different place. To create a website you needed to know how to use a program like Microsoft Front-page or Dreamweaver. It was the dawn of the commercial internet and companies needed people with these skills to build their sites. As…

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Alastair Banks - LinkedIn Training

LinkedIn – A B2B Marketers Dream?

By Alastair Banks | Mar 22, 2018

So I first wrote this article a number of months ago for Smart Insights but I wanted to share it here as many of you are unlikely to happen across it there. I hope you enjoy and get something useful from it. Having trained hundreds of people over the years on how to get the most from…

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Chris Moss

Interview with Chris Moss – The Creative Mind behind 3 Billion Dollar Brands!

By Alastair Banks | Feb 5, 2018

I’ve had to pinch myself a few times to make sure this interview is real. Its not often you get to ask questions of the creative mind behind 3 (yes 3) billion dollar brands. Chris was Marketing Director at Virgin Atlantic before going on to do the same at Orange. Brands director at Lloyds as…

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Andy Bounds

Communication Tips from a Master

By Alastair Banks | Jan 15, 2018

A couple of years ago a good friend put me onto Andy Bounds. He knew I was into marketing and comms and was always trying to find new ways to better myself. I rarely sign up to newsletters but I trust this friend so I gave Andy’s weekly email a shot. Two or so years…

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Tom Johnson and Alastair Banks

Ten things that changed my life in 2017

By Alastair Banks | Dec 31, 2017

It’s that time of year again folks, the time to reflect, feel grateful and commit to writing. A quick look back at the blog last year and I can’t believe this is now my ninth year of doing this! I have to say it’s incredible having the memories and being able to read back over…

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Don Armand interview with Alastair Banks

My Interview with Don Armand

By Alastair Banks | Nov 14, 2017

In 2013 a special player joined the ranks at Exeter Chiefs. Zimbabwe born, Don Armand. Since then Don has become a firm fan favourite and has won about as many man of the matches as I can remember, including the final of the Aviva Premiership last year when Chiefs took the title. In 2016 he…

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Guest post – The life of a woman in a senior role and dealing with adversity

By Alastair Banks | Oct 30, 2017

Today I’m delighted to have a guest post from Sharon Sandercock, the Marketing & Communications Manager at the Isles of Scilly Steamship Group. She talks about being a woman in a senior role, how she has taken a non-digital company into the digital space (and trebled their online bookings!) and gives some amazing advice to other…

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Gareth Steenson and Alastair Banks

My Interview with Gareth Steenson

By Alastair Banks | Oct 23, 2017

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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