The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

Don Armand interview with Alastair Banks

My Interview with Don Armand

By Alastair Banks | Nov 14, 2017

In 2013 a special player joined the ranks at Exeter Chiefs. Zimbabwe born, Don Armand. Since then Don has become a firm fan favourite and has won about as many man of the matches as I can remember, including the final of the Aviva Premiership last year when Chiefs took the title. In 2016 he…

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Guest post – The life of a woman in a senior role and dealing with adversity

By Alastair Banks | Oct 30, 2017

Today I’m delighted to have a guest post from Sharon Sandercock, the Marketing & Communications Manager at the Isles of Scilly Steamship Group. She talks about being a woman in a senior role, how she has taken a non-digital company into the digital space (and trebled their online bookings!) and gives some amazing advice to other…

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Gareth Steenson and Alastair Banks

My Interview with Gareth Steenson

By Alastair Banks | Oct 23, 2017

I’d be willing take a punt there aren’t too many people who could hold their nerve while 90,000 fans wait in silence for them to make the match winning kick of the premiership rugby final at Twickenham. I can tell you for certain that I’d be a bundle of nerves with legs like jelly, that’s…

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Eddie Hearn Interview

By Alastair Banks | Oct 16, 2017

Guys today I have an absolute treat for you – an interview with global Entrepreneur and super successful sports promoter, Eddie Hearn. For the few of you who might not have heard of Eddie, he is the managing director of Matchroom Sport, based in Essex, synonymous with the world of boxing, snooker and darts. This successful business man is…

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What’s My Social Selling Index Score?

By Alastair Banks | Sep 3, 2017

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

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7 ideas for positioning yourself as a thought leader

By Alastair Banks | Aug 3, 2017

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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Do you work in Marketing in Devon?

By Alastair Banks | Jul 1, 2017

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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Working with Ex-Exeter Chiefs and England International Tom Johnson

By Alastair Banks | Jun 20, 2017

Super excited today to announce that I’m working with Ex-Exeter Chiefs and England International Rugby star Tom Johnson. TJ and I met last year when I helped him out with his testimonial year. We worked together on the sales of his calendar and I created and ran a number of social media campaigns for him…

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Linkedin Course Udemy

5 reasons you should consider improving your LinkedIn skills

By Alastair Banks | Apr 30, 2017

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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