I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009.
One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone. One of our personas is fondly named Lucy. Let…Read More
Super excited today to announce that I’m working with Ex-Exeter Chiefs and England International Rugby star Tom Johnson. TJ and I met last year when I helped him out with his testimonial year. We worked together on the sales of his calendar and I created and ran a number of social media campaigns for him…Read More
Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…Read More
Its a new year and that means one thing – you should be thinking about your digital strategy. And if you’re thinking about your digital strategy you should probably be thinking about a new website. And if you’re thinking about a new website you should probably know the key factors to consider for 2017. Well…Read More