The Blog

I find writing leads to clarity. Heres a place I’ve been getting my thoughts down since 2009. 

What’s My Social Selling Index Score?

By Alastair Banks | Sep 3, 2017

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship building skills I’m currently operating at around the 86 out of 100…

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7 ideas for positioning yourself as a thought leader

By Alastair Banks | Aug 3, 2017

Lets break it down for a second. Thought suggests musings. Thought suggests insights. Thought suggests a point of view. Leadership is all about getting others to follow you, often blazing a path. Put the two together and you have content which is created with the purpose of getting others to think and follow if they agree. It…

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Do you work in Marketing in Devon?

By Alastair Banks | Jul 1, 2017

One of the things we know at Optix is our client personas. We know them well. They underpin everything we do in the way of sales and marketing. We focus on creating content that will appeal to them and not wasting our time marketing to everyone.  One of our personas is fondly named Lucy. Let…

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Working with Ex-Exeter Chiefs and England International Tom Johnson

By Alastair Banks | Jun 20, 2017

Super excited today to announce that I’m working with Ex-Exeter Chiefs and England International Rugby star Tom Johnson. TJ and I met last year when I helped him out with his testimonial year. We worked together on the sales of his calendar and I created and ran a number of social media campaigns for him…

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Linkedin Course Udemy

5 reasons you should consider improving your LinkedIn skills

By Alastair Banks | Apr 30, 2017

You may have seen that I’ve recently launched an online course on how to improve your linkedin skills. You can find it here: I’ve been teaching our clients how to get the most from this powerful platform for many years now. I’ve been on the platform myself since the mid 2000’s. Its the most important…

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LinkedIn Online Course

Making over 100k from LinkedIn and creating an online course

By Alastair Banks | Apr 29, 2017

Last year I generated over 100k’s worth of business from LinkedIn alone. Want to do the same? Read on… I’ve been using LinkedIn for business since the mid 2000’s. Whilst many others discounted this network, preferring instead the more glitzy and slightly cooler networks like Twitter and Facebook. I pursued all of them, trying to work…

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Bespoke Tailor or Off the Peg Suit?

By Alastair Banks | Mar 24, 2017

Over the last 3 or so years a question I’ve been asked more than almost any other is whether someone should opt for a bespoke website or an off the shelf platform such as wordpress. Given I must have answered this more than a few hundred times now its surprising its taken me so long to put pen…

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5 Must-Haves for your Website in 2017

By Alastair Banks | Jan 10, 2017

Its a new year and that means one thing – you should be thinking about your digital strategy. And if you’re thinking about your digital strategy you should probably be thinking about a new website. And if you’re thinking about a new website you should probably know the key factors to consider for 2017. Well…

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Nine things that changed my life in 2016

By Alastair Banks | Dec 31, 2016

So as another year draws to a close, it’s time for my customary post about the things that changed my life this year. If you’re interested in previous years then you can check them out here: ’09, ’10, ’11, ’12, ’13,’14,’15 Ok so lets get on with it, here’s the run down (no particular order):…

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